Years ago my dad came home withsomething spectacular: a Palm organiser.Given I was ten years-old at the time,I was a little excited.It could do so many different things,had one of those cool touch screens andwas way smaller than our desktop PC.
It was the coolest thing ever.
I realise now that that might have beenone of the key moments that helped merealise what I wanted to do when I grewup. Making Cool Things, things just likethat PDA.
I translated that idea to a Bachelor’sdegree in Industrial Design Engineering atthe Delft University of Technology. There Ilearned about everything there is to massmarket products: the mechanics,ergonomics, material science, aestheticsetc.. But while I was learning all that, Istarted to realise something else…
By that time, the thing I used for the samekind of jobs was one of Google’sweb-solutions. And although that was astep up from the Palm in terms oftechnology, as far as I recall, switching toit wasn’t quite the spectacle. My realisationwas that maybe it wasn’t just the objectthat I fell for. Even if I were to make theultimate, most perfect product it would notmean it’s the coolest and most successful.The best Japanese Quartz would still lackthat something an original Patek Philippehas, the perfect Chinese LED-TV can stillsomehow lose out to a Bang & Olufsen.
A product is a part of a bigger story.
That made Making Cool Things becomeway more complicated. I needed to learnabout creating that bigger story, aboutshaping the whole of what the humangets to experience. For that reason, Istarted reading up on UX/UI designand started building websites, meanwhile Ilooked for graduate degrees and found theStrategic Design and Management MSprogram at Parsons in New York. A degreewith a contemporary perspective onbusiness and (product) innovation, thatemphasized talking to customers over coldnumbers and excel predictions.
The sum of all this is what I stand for.
A multi-facetted human-centred way of approaching the world’s challenges.
To ultimately Make the Coolest Things.
Parsons School of DesignMSc Strategic Design & Management (August 2015 – Present)
A master’s degree about combining business with design thinking, during the program initiating, implementing and participating in real-life projects with partners in creative industries and design consultancies.
Danish University of TechnologyMSc Design Innovation (Minor) (August 2014 – January 2015)
Six months spent as an exchange student at DTU, courses in Conceptualisation, Entrepreneurship, Strategic Design, Strategic Management and a joint DTU & Copenhagen Business School course in Commercialisation of high-tech concepts.
Delft University of TechnologyBSc Industrial Design Engineering (August 2012 – June 2015)
A broad bachelor’s degree, focussed on six subjects: sustainability, marketing, consumer behaviour, product design, ergonomics and engineering.
Repareer.comCo-founder(August 2014 – Present)Leading a small business, strategy planning for a webplatform connecting people with broken products to their handyman neighbors I co founded and executed marketing campaign featured in national media for.
PETS DELI Roseneck GmbHBusiness Development(May 2016 – August 2016)Creating and implementing strategies to improve and grow the business at one of Germany’s 20 most promising start-ups. Bettered understanding of international markets, created and executed marketing strategies for both the Netherlands and France, improved product, packaging and overall customer experience.
Connect Social BusinessSocial Media Content Designer(April 2014 – July 2014)Performing customer research and applying that for marketing purposes on social media platforms of (inter)national companies, published content to strengthen businesses’ social media presence.
Vodafone NetherlandsIn-Store Customer Service(September 2013 – March 2014)Providing customer service and occasionally sales in one of the biggest Vodafone stores in the country, helped improve store customer satisfaction rating.
DeDecaan.netCustomer Service(January 2010 – August 2012)Providing online and over-the-phone customer support and helping generate and evaluate new ideas for a small online education-services business, increased customer retention rate and helped grow the company.